Tel: 0844 844 2428

Elstree Film Studios - Training Courses - Google AdWords Training Course

Google AdWords is a true marketing phenomenon. Providing you with a unique way to reach people who are actively looking for information about your products and services online, and sending targeted visitors directly to what you are offering, Google AdWords provides one of the most effective advertising methods available for businesses of any size. But with over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim ... until now.

This one day intensive workshop provides step-by-step instructions for those wishing to master their Google AdWord campaigns. If your desire is to reach more people looking for your product or service, gain full control of your own advertising budget and you would like to learn how to create and edit your Google Adverts quickly and with the minimum of fuss, this course is for you. This course teaches you how to target your marketing message and lead customers directly to you at the precise moment they're looking for the products and services you're selling.

Duration: 1 day.

Prerequisites: You should have an understanding of internet terminology and have a business in mind to promote. You will need a credit card, VAT number (if applicable) and a live website or webpage to market.

Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [Click here for a map]

Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.

Courseware: The book which accompanies this course is posted to you upon payment confirmation.

Accommodation & Transport: Details of local accomodation and transport can be found here.

Further assistance: Our FAQ help page contains the answers to many popular questions. Alternatively please call 0844 844 2428 to arrange to speak to our training manager.

COURSE CONTENT

INTRODUCTION

  • Google overview & Adwords history
  • Search & Content Network
  • Manage your expectations

START UP

  • Setting up an account
  • Billing cycle, payment options
  • Daily budget& Maximum CPC

YOUR AUDIENCE

  • Language & Country
  • Region & City
  • Customised

ADWORDS STRUCTURE

  • Account
  • Campaign
  • Ad Group

ADWORDS POLICIES

  • Editorial Policy
  • Product & Link Policy
  • Trademarks & copyrights policy

THE REAL DEAL

  • Keywords
  • Ad Text
  • Landing Pages

TOOLS

  • Keyword help
  • The Traffic Estimator
  • Ads Diagnostic Tool

OPTIMISATION

  • Traffic/Clicks
  • Conversions
  • Ad ranking

SUMMARY & QUESTIONS



5-20% discount if you book for more than one delegate!
Further discounts are available when booking multiple courses,
Please call our training secretary on 0844 844 2428.

Google Adwords Training Courses
We are currently scheduling dates for this course. If you would like to be notified when this course is next due to be run, please enter your details below. All of our courses cost £250 + VAT per day which includes lunch, coffee/tea and training materials.

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