Tel: 0844 844 2428

Elstree Film Studios - Advanced Google Adwords - Scheduled Courses

"Very informative and entertaining. It was great to have them walk me through the process of setting up an Adwords Account and guiding me while I was doing the typing and clicking! The combination of group 'on projector' tuition followed by personal guidance with me doing the 'driving' was absolutely ideal. Local facilities were terrific - lunch was great." James Eckhardt.

Also see our Google Adwords Introduction Training Course if you are just starting out.

Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.

As simple as Google have made AdWords to manage, the sheer volume of businesses competing for prime keyword slots can be overwhelming, and with many employing in-house marketers to craft, price and place their advertisements the competition is now so fierce that it is imperative to learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.

This one day intensive workshop provides step-by-step instructions for those who have responsibility on a day to day basis for maintaining extensive Google AdWords campaigns. It will be of particular benefit to those who took over an existing account mid-campaign or for Marketing Managers who need an overview of the process. As well as a whistle-stop tour of the basics and a health check on your current activity, we will offer some handy insider tips known by relatively few AdWords users helping you increase your sales or reduce your costs; sometimes both.

"All around very good. A certain informality which I prefer. Liked the small group." Bluefrog Ltd.


Duration:1 day.

Location: 21st Century New Media (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire WD6 1JG. [MAP]

Prerequisites: You should have an understanding of internet terminology and an existing Adwords campaign with enabled Analytics.


COURSE CONTENT

OVERVIEW CURRENT POSITION

  • Analyse 3 month history
  • Reassess expectations
  • Establish goals

KEYWORDS TYPES

  • Phrase vs. exact
  • Negative is positive
  • Typos & combinations

TIGHTER AD GROUPS

  • Segment audience
  • One month analysis
  • Test, test & test again

BETTER AD TEXT

  • Testimonials
  • Keywords in title
  • Optimise better performance

MAXIMISE CTR

  • Content network
  • Trim keywords
  • Long tail keywords

ANALYTICS ANALYSIS

  • Bounce rate
  • Conversion tracking
  • Visitor behaviour

SUMMARY & QUESTIONS



5-20% discount if you book for more than one delegate!
Further discounts are available when booking multiple courses,
Please call our training secretary on 0844 844 2428.

Google AdWords Training Courses
Date Days Total (Excl VAT)  
December 2008
16/12/08 1 250
January 2009
21/1/09 1 250
February 2009
18/2/09 1 250
March 2009
18/3/09 1 250
April 2009
22/4/09 1 250


Email Notifications
If you cannot make any of the dates above, you can also register with us to be notified when future courses in this subject are planned by filling in the following form.

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